Samwise Film & TV Marketing Newsletter

Monday, August 3, 2026

Campaigns · Box Office · Streaming · Awards · Industry

All your morning news, carefully curated and summarized daily

Campaign

Sony Spider-Man Campaign Sets $309 Million Record With 165 Brand Partners

Sony’s promotional campaign for Spider-Man: Brand New Day has set an all-time Hollywood record, generating a worldwide media value of $309 million — $21 million above the previous benchmark set by Sony’s own Spider-Man: Far From Home in 2019. The campaign enlisted 165 brand partners, among them BMW, Liquid I.V., Little Caesars, McDonald’s, and Samsung, deploying activations across 26 global markets. The combined social universe reach across those partners hit 2.86 billion, topping the 2.4 billion mark set by Avengers: Endgame. Separately, the film’s first trailer set a movie trailer record, accumulating 718.6 million views in 24 hours.

Sources: Deadline

Box Office

U.S. Box Office Hits All-Time $429 Million Weekend as Spider-Man Opens to $355 Million

The U.S. box office set an all-time domestic weekend record over August 1–3, with Spider-Man: Brand New Day’s $355 million opening driving a combined industry weekend of $429 million — surpassing the previous record of $402.1 million from Avengers: Endgame’s opening in 2019. Spider-Man’s domestic debut is the second-largest in history, trailing only Endgame’s $357 million. The film also opened to $927 million globally, the second-best worldwide opening ever. The Odyssey contributed $51 million in its third weekend. Year-to-date domestic box office crossed the $6 billion mark, driven by the record frame.

Sources: Boxoffice Pro, The Wrap

Campaign

Spider-Man Bootleg Reaches 5.9 Million X Accounts Before Takedown, Box Office Unaffected

A high-quality bootleg recording of Spider-Man: Brand New Day was posted on X during the film’s opening weekend, reaching 5.9 million accounts and accumulating 143,000 likes and 10,000 reshares before being taken down at approximately 3:25 p.m. PT. Deadline described the post as the “latest” in a series of bootleg leaks the film had faced in its release window. Despite the incident’s scale, Brand New Day opened to a record domestic gross of $355 million over the weekend, with Variety reporting the leak had minimal impact on box office performance.

Sources: Variety, Deadline

Trailer

Michael B. Jordan Directs and Stars in Thomas Crown Affair Trailer for Amazon MGM

Michael B. Jordan makes his feature directorial debut with The Thomas Crown Affair, as Amazon MGM released a trailer ahead of the film’s March 5, 2027 release date. Jordan also stars as Thomas Crown opposite Adria Arjona as an FBI agent and Kenneth Branagh as the chief villain, with music composed by Jon Batiste. Jordan told Variety he opted for a reimagination rather than a reboot, noting the earlier films were “about rich white guys stealing for fun” and that framing “doesn’t land today.” In his version, Crown pursues heists to return stolen artifacts to their rightful owners.