Samwise Film & TV Marketing Newsletter
Friday, June 5, 2026
Disney Launches ‘Main Street,’ Its First Company-Wide Creative Marketing Agency
The Walt Disney Company launched Main Street, its first company-wide creative marketing agency, consolidating two longstanding in-house units — Yellow Shoes, which handled Disney Parks and cruise campaigns, and The Hive, which oversaw film and television creative — under a single entity. Carrie Brzezinski-Hsu has been named Head of Creative Execution, leading marketing talent across entertainment, sports, consumer products, and experiences while continuing to oversee ESPN’s Creative Studio. Chief Marketing and Brand Officer Asad Ayaz said Main Street is designed to unlock new possibilities across Disney’s franchises through closer collaboration and a unified approach to storytelling and brand expression.
Sources: Deadline
SAG-AFTRA Members Ratify Four-Year Studio Deal With AI Performance Protections
SAG-AFTRA members voted Thursday to ratify a new four-year contract with the major studios, approving the deal by a margin of 91.4% in favor with a 19.3% turnout of eligible members. The agreement limits the use of synthetic AI performers to cases where they provide “significant additional value” over a live actor or that actor’s digital avatar. The deal also merges the SAG-Producers Pension Plan and the AFTRA Retirement Fund into a single plan, with studios contributing an extra 1% to the combined fund. Members will see an average 5% increase in streaming residuals. The AMPTP continues talks with the Directors Guild of America, whose contract expires June 30.
Sources: Variety
‘Scary Movie’ Reboot Opens to $7.5M in Previews, Comping With ‘Scream 7’
The Scary Movie reboot from Paramount and Miramax launched Thursday previews to an estimated $7.5 million, a strong number for a comedy that puts it alongside Scream 7’s $7.8 million previews, which powered that franchise to a record $63.6 million opening. The Michael Tiddes-directed ensemble starring Anna Faris, Regina Hall, and Marlon and Shawn Wayans was produced for $30 million and was originally expected to open to $40 million–$45 million domestically. The Wayans Brothers and Rick Alvarez produced the film. Critics rated the spoof at 29% on Rotten Tomatoes, while early audience scores reached 68%, reflecting a disconnect between press and general moviegoers typical of the franchise.
Sources: Deadline
DC’s ‘Supergirl’ Opens Three-Week Tracking at $55M-Plus for June 26 Release
DC Studios and Warner Bros.’ Supergirl: Woman of Tomorrow, directed by Craig Gillespie and starring Milly Alcock in the title role, entered three-week tracking Thursday with a domestic opening outlook of $55 million-plus for its June 26 release. Unaided awareness is nearly even among men and women under and over 25, polling above comparable releases including Star Wars: The Mandalorian and Grogu ($81.6 million domestic opening) and Thunderbolts* ($74.3 million). The campaign is ramping up, with tickets going on sale Wednesday and the latest trailer featuring Jason Momoa as antihero Lobo. The film adapts Tom King and Bilquis Evely’s graphic novel.
Sources: Deadline
YouTube Sensation ‘The Amazing Digital Circus’ Wins Thursday Box Office With $6.8M
The Amazing Digital Circus: The Last Act, from Fathom Entertainment and Glitch Productions, opened to an estimated $6.8 million on Thursday across 2,221 theaters, topping A24’s Backrooms for the day’s No. 1 slot. The film is the long-awaited conclusion to the adult animated series created by Gooseworx, which amassed a reported 25 billion YouTube views since its 2022 launch before streaming on Netflix. An earlier projection of $15 million–$18 million for the four-day opening was revised down to $9 million–$10 million after a version of the film leaked online. The pic is playing in Regal 4DX, with men and women roughly even in first-choice attendance.
Sources: Deadline
Box Office — Currently in Theatres
| # | Title | Release Date | Weekend | Cumulative |
|---|---|---|---|---|
| 1 | Backrooms | May 30 | $81.4M | $81.4M |
| 2 | Obsession | May 9 | $27.4M | $105.8M |
| 3 | Star Wars: The Mandalorian and Grogu | May 22 | $24.5M | $136.8M |
| 4 | Michael | Apr 18 | $11.9M | $340.1M |
| 5 | The Breadwinner | May 29 | $7.4M | $7.4M |
| 6 | The Devil Wears Prada 2 | May 1 | $5.9M | $209.3M |
| 7 | Pressure | May 29 | $5.8M | $5.8M |
| 8 | The Sheep Detectives | May 8 | $4.7M | $54.6M |
| 9 | Passenger | May 22 | $2.7M | $15.4M |
| 10 | Mortal Kombat II | May 8 | $2.0M | $77.8M |
| 11 | Tuner | May 22 | $1.7M | $1.9M |
| 12 | The Super Mario Galaxy Movie | Mar 27 | $1.4M | $427.1M |
| 13 | I Love Boosters | May 22 | $1.4M | $7.3M |
| 14 | Project Hail Mary | Mar 6 | $1.0M | $342.3M |
| 15 | Revolutionary America | May 29 | $0.4M | $0.4M |
| 16 | Is God Is | May 15 | $0.2M | $4.8M |
| 17 | Power Ballad | May 29 | $0.2M | $0.2M |
| 18 | Hokum | May 1 | $0.1M | $16.8M |
| 19 | In the Grey | May 15 | $0.1M | $5.7M |
| 20 | Hoppers | Feb 6 | $0.1M | $166.0M |
Source: Box Office Mojo · Weekend 22 estimates, May 29–31, 2026
Curated by JD · samwise.agency
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