Samwise Film & TV Marketing Newsletter
Friday, June 19, 2026
Disclosure Day Opens to $44M Domestic, $93M Global
Emily Blunt and Josh O’Connor’s political thriller Disclosure Day launched to a $44 million domestic opening weekend, with a $93 million global total across 3,824 theaters. The performance came against a $115 million production budget plus $80 million marketing outlay. Thursday night previews totaled $9.2 million, signaling strong audience demand heading into the weekend. Trade coverage centered on the film’s adult-skewing subject matter and the industry’s bet that politically charged thrillers can draw moviegoers away from streaming. The opening ranks among this year’s stronger performances for a non-franchise, non-IP title.
Sources: Deadline
Mike Myers Confirms Austin Powers 4 Is Happening
Mike Myers confirmed a fourth Austin Powers film is in the works, making the announcement at a Trevor Noah World Cup Watch Party in New York. The franchise’s last installment, Austin Powers in Goldmember, was released in 2002—a potential 24-year gap between entries. Myers offered no production timeline, studio attachment, or additional cast. Both Deadline and Variety confirmed the announcement independently. The news arrives the same week Verizon launched a major Dr. Evil marketing campaign and days after Scary Movie’s strong second-weekend hold demonstrated that nostalgia-driven IP retains substantial summer box office power.
Emmy Nomination Voting Closes Sunday, Nominations Announced July 8
Emmy nomination voting reaches its final stretch this weekend, with ballots due June 22 and nominations set to be announced July 8. The Television Academy has fielded over 450 FYC screening invitations this cycle, reflecting the crowded prestige drama landscape. Leading the contention race: Pluribus with 24 potential nominations, The Pitt at 21, and Beef at 19. FYC campaign spending is visible across every platform this cycle, as streaming services and networks compete for voter attention in a fragmented marketplace. Nominations could reshape upfront conversations still underway between buyers and sellers across broadcast, cable, and streaming.
Sources: Deadline
Toy Story 5 Tracks to $150M Domestic, $275M Global Opening
Disney’s Toy Story 5 opens next weekend with tracking suggesting a $150 million domestic opening and $275 million globally. The Pixar sequel is set for 4,425 theaters beginning June 26, with Thursday night previews projected at $14 million or more—which alone would rank among the franchise’s best single-night numbers. Industry analysts project it to set a new Toy Story opening-weekend record. The film arrives amid a broader ongoing conversation about Pixar’s theatrical recovery after a difficult streaming-first era, making next weekend a meaningful test of the studio’s long-term big-screen strategy.
Verizon Launches Bilingual Austin Powers / Betty la fea Campaign
Verizon launched a bilingual marketing campaign pairing a Dr. Evil “Menace Mobile” parody with Betty la fea characters to promote its Simplicity plan. The English-language ad features Rob Lowe, Seth Green, and Mindy Sterling reprising Austin Powers roles; the Spanish-language version draws on Ugly Betty’s original telenovela cast. The campaign runs across Fox, Telemundo, Disney, Paramount, Netflix, YouTube, Roku, and select theaters—a deliberately multi-platform strategy targeting both English and Spanish-speaking households simultaneously. The dual-IP approach is notable for its licensing complexity and its timing alongside the Austin Powers 4 confirmation this week.
Sources: Variety
Scary Movie’s International Campaign Tops 1 Billion Social Views
The Scary Movie reboot’s international marketing strategy drove over one billion social media views ahead of its June 13 global release, with the interactive “Subservient Ghostface” campaign alone generating 200 million views and 53 million interactions. A theater-exclusive first trailer compounded the momentum, growing from 300 million to 410 million views organically. The film opened to a $50.5 million international record for the franchise, with localized campaigns in Brazil, Mexico, and the UK driving regional overperformance. The campaign is being studied as a model for fan-participation marketing and the continued value of theatrical exclusivity as a promotional tool.
Sources: Variety
Box Office — Currently in Theatres
| # | Title | Release Date | Weekend | Cumulative |
|---|---|---|---|---|
| 1 | Disclosure Day | Jun 19 | $44.0M | $44.0M |
| 2 | Obsession | May 15 | $19.0M | $188.3M |
| 3 | Scary Movie | Jun 13 | $14.5M | $69.5M |
| 4 | Masters of the Universe | Jun 13 | $8.5M | $37.8M |
| 5 | Backrooms | Jun 5 | $6.8M | $90.1M |
| 6 | Amazing Digital Circus: The Last Act | Jun 12 | $6.2M | $19.2M |
| 7 | Project Hail Mary | Mar 27 | $4.2M | $318.4M |
| 8 | The Furious | Jun 19 | $3.2M | $3.2M |
| 9 | Stop! That! Train! | Jun 19 | $2.5M | $2.5M |
| 10 | Mandalorian and Grogu | May 22 | $2.4M | $158.0M |
| 11 | Michael | Apr 3 | $2.2M | $340.0M |
| 12 | Devil Wears Prada 2 | Apr 25 | $1.8M | $195.0M |
| 13 | Mortal Kombat II | May 8 | $1.5M | $98.5M |
| 14 | Super Mario Galaxy Movie | Feb 6 | $0.9M | $401.0M |
| 15 | Avatar: Fire and Ash | Jan 9 | $0.5M | $306.4M |
| 16 | Housemaid | Jan 16 | $0.4M | $89.0M |
| 17 | Pressure | May 29 | $0.4M | $8.5M |
| 18 | Tuner | May 22 | $0.3M | $5.1M |
| 19 | Mickey 17 | Feb 28 | $0.2M | $72.4M |
| 20 | Black Bag | Mar 14 | $0.1M | $31.5M |
Source: Box Office Mojo · Weekend estimates
Curated by JD · samwise.agency
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