Film & TV Marketing
This week brings a landmark digital trailer record, a DC film’s global opening test, early tracking on Nolan’s summer epic, and a parody franchise reaching a billion-dollar milestone. All four stories signal a box office summer gathering serious momentum.
‘Spider-Man: Brand New Day’ Second Trailer Becomes Second-Biggest Launch of All Time With 590.8 Million Views
The second trailer for Spider-Man: Brand New Day has shattered digital records, amassing 590.8 million views in its first week—the second-biggest trailer launch of all time according to WaveMetrix, behind only the first Brand New Day trailer which cleared 1 billion views in four days. Stars Tom Holland and Zendaya are currently on a global promotional tour ahead of the film’s July 31 opening. First-day presales are the biggest for any film in five years. The record-breaking digital momentum signals extraordinary audience anticipation for what is shaping up to be the defining blockbuster of summer 2026.
Deadline — June 26, 2026
‘Supergirl’ Takes Off With $13 Million First Day at Global Box Office as ‘Toy Story 5’ Eyes $300 Million Domestic
Supergirl: Woman of Tomorrow launched to a $13 million global first day—$7.8 million domestically plus $5.2 million from early foreign markets—as Warner Bros.’ DC tentpole begins its commercial test across 46,000 screens in 77 international markets. The film, carrying a net production cost of $170–$186 million, posted a 77% Rotten Tomatoes audience score in early tracking and represents a pivotal test for DC’s new theatrical strategy. Meanwhile, Pixar’s Toy Story 5 is cruising toward $300 million domestic after its record-shattering $159.7 million opening weekend, cementing its status as the summer’s first runaway domestic hit.
Deadline — June 26, 2026
Christopher Nolan’s ‘The Odyssey’ Eyes $80M–$100M Opening at U.S. Box Office
Christopher Nolan’s The Odyssey is tracking for an $80–$100 million domestic opening when Universal’s epic adaptation of Homer hits North American theaters on July 17. The ensemble—led by Matt Damon, Anne Hathaway, Tom Holland, Robert Pattinson, Lupita Nyong’o, Zendaya, Charlize Theron and Jon Bernthal—has already sold out 70mm IMAX screens a year in advance and boasts a three-week exclusive IMAX run. Nolan’s tracking leads comparable titles at the same point in their release cycles; Oppenheimer originally projected $40–$50 million before opening to $82.4 million. Summer 2026 is now projected to hit $4.2 billion domestically—best since 2019.
Deadline — June 26, 2026
‘Scary Movie’ Franchise Scares Up $1 Billion at Global Box Office
The Scary Movie franchise has crossed $1 billion globally after 26 years—powered by the Wayans Brothers’ return for the Paramount–Miramax reboot, which has earned $100.5 million domestically and $108 million internationally for a $208.5 million worldwide total in three weeks. The $30 million production reunited original stars Anna Faris, Regina Hall, Marlon Wayans, Cheri Oteri and Dave Sheridan under director Michael Tiddes. It is the first pure R-rated comedy to cross $100 million domestic since Girls Trip in 2017, joining The Devil Wears Prada as the second franchise to hit $1 billion globally this summer.
Deadline — June 26, 2026
Weekend 25 (June 19–21, 2026) — most recently completed weekend. Weekend 26 figures publish Sunday evening.
| # | Title | Weekend | Cumulative | Wks | Release | Distributor |
|---|---|---|---|---|---|---|
| 1 | Toy Story 5 | $159,677,837 | $159,677,837 | 1 | June 19, 2026 | Walt Disney Studios |
| 2 | Disclosure Day | $17,704,140 | $78,987,640 | 2 | June 12, 2026 | Universal Pictures |
| 3 | Obsession | $13,397,205 | $215,031,825 | 6 | May 15, 2026 | Focus Features |
| 4 | Backrooms | $7,172,989 | $175,053,085 | 4 | May 24, 2026 | A24 |
| 5 | Scary Movie | $6,386,488 | $97,249,724 | 3 | May 31, 2026 | Paramount Pictures |
| 6 | Masters of the Universe | $6,175,230 | $57,489,787 | 3 | May 31, 2026 | Amazon MGM Studios |
| 7 | Star Wars: Mandalorian and Grogu | $4,174,039 | $172,039,029 | 5 | May 17, 2026 | Walt Disney Studios |
| 8 | The Death of Robin Hood | $2,867,662 | $2,867,662 | 1 | June 19, 2026 | A24 |
| 9 | Leviticus | $2,610,696 | $2,610,696 | 1 | June 19, 2026 | Neon |
| 10 | Michael | $2,156,843 | $367,887,098 | 9 | Apr 17, 2026 | Lionsgate |
| 11 | Girls Like Girls | $1,511,430 | $1,511,430 | 1 | June 19, 2026 | Focus Features |
| 12 | The Furious | $1,124,464 | $5,265,007 | 2 | June 12, 2026 | Lionsgate |
| 13 | The Sheep Detectives | $1,074,959 | $64,608,518 | 7 | May 3, 2026 | Amazon MGM Studios |
| 14 | The Breadwinner | $868,882 | $19,316,731 | 4 | May 24, 2026 | Sony Pictures |
| 15 | The Devil Wears Prada 2 | $623,393 | $219,307,223 | 8 | Apr 24, 2026 | Walt Disney Studios |
| 16 | Stop! That! Train! | $480,604 | $3,404,803 | 2 | June 12, 2026 | N/A |
| 17 | Gregg Allman: The Music of My Soul | $367,941 | $367,941 | 1 | June 19, 2026 | Subtext Films |
| 18 | Pressure | $346,080 | $15,146,605 | 4 | May 24, 2026 | Focus Features |
| 19 | Revolutionary Girl Utena: The Adolescence of Utena | $163,536 | $163,536 | 1 | June 19, 2026 | GKIDS |
| 20 | Tuner | $111,373 | $4,028,984 | 5 | May 17, 2026 | Black Bear |
Source: Box Office Mojo. Figures are domestic (U.S. & Canada) unless noted.