Samwise Film & TV Marketing Newsletter
Sunday, June 28, 2026
Supergirl’s Disappointing $40M Debut Signals DC Franchise Fatigue
Supergirl, Warner Bros. and DC Studios’ second production under James Gunn and Peter Safran, opened to a disappointing $40 million domestic and approximately $75 million globally in its June 26 debut — far below earlier tracking of $50 million-plus. The $170–$186 million production, directed by Craig Gillespie and starring Milly Alcock as Kara Zor-El, earned a B− CinemaScore and just 52% definite recommend on PostTrak. The underwhelming result comes despite a record DC promotional partner campaign exceeding $100 million in media value. The opening starkly contrasts with Superman’s $125 million domestic debut from last summer.
Toy Story 5 Crosses $300 Million Domestic in Dominant Second Weekend
Toy Story 5 crossed the $300 million domestic threshold in its second weekend, earning an estimated $70 million from 4,425 theaters — a roughly 56% decline that tracks closely with Incredibles 2’s second-weekend drop from a record animated opening. The Disney/Pixar sequel, directed by Andrew Stanton, debuted to a franchise-record $159.7 million the previous weekend, the biggest domestic opening of 2026. A late-breaking marketing beat — Taylor Swift’s soundtrack contribution “I Knew It, I Know You,” which debuted at No. 1 on the Hot 100 — helped accelerate audience awareness in the campaign’s final weeks.
Scary Movie Franchise Crosses $1 Billion Globally, 26 Years After Launch
The Scary Movie franchise has crossed $1 billion in worldwide box office receipts, 26 years after the Wayans Brothers launched the spoof comedy series. The milestone was driven by the current Paramount–Miramax reboot, which has earned $100.5 million domestically and $108 million internationally for a running worldwide total of $208.5 million in three weeks. The film cost just $30 million to produce and marks the first pure R-rated comedy to cross $100 million domestically since Girls Trip in 2017. The reboot reunited original creators Marlon Wayans, Anna Faris, and Regina Hall under director Michael Tiddes.
Prime Video Launches Obsessed Fest as Its YA Fan Ecosystem Takes Shape
Prime Video hosted its inaugural Obsessed Fest on June 27 at nya Studios in Los Angeles, positioning the streamer as the leading destination for young adult content. The all-day fan experience unveiled the teaser trailer for romantic comedy The Love Hypothesis starring Lili Reinhart and Tom Bateman, confirmed Season 2 renewals for Every Year After and Off Campus, and featured a surprise performance by Jennifer Lopez. The event anchored Amazon MGM Studios’ “Obsession Is in Session” campaign initiative, which marketing chief Sue Kroll framed as emotion-first storytelling. Elle, a Legally Blonde prequel series, premieres July 1.
Nolan’s The Odyssey Tracking for $80M–$100M Domestic Opening in July
Christopher Nolan’s feature adaptation of Homer’s The Odyssey is tracking for an $80 million–$100 million domestic opening when the Universal release arrives July 17, a notably wide range reflecting how unpredictable Nolan films perform at the box office. The $250 million production — starring Matt Damon, Anne Hathaway, Tom Holland, Robert Pattinson, Lupita Nyong’o, and Zendaya — has already sold out 70mm IMAX screens and holds a three-week large-format exclusive. First-choice tracking currently exceeds Oppenheimer’s at the same point before that film opened to $82.4 million, itself far above its $40–$50 million forecast.
Jackass: Best and Last Debuts to Franchise-Low $8.5M Despite Strong Reviews
Jackass: Best and Last, a compilation of new and archival stunts, debuted to a franchise-low $8.5 million from 2,855 North American theaters — well below Jackass Forever’s $23.1 million debut in 2022 and far behind Jackass 3D’s $50.3 million franchise record. Paramount Pictures’ $10 million net production nonetheless earned an A− CinemaScore from franchise fans, the best grade in the series since the original 2002 Jackass movie, alongside an 88% fresh rating on Rotten Tomatoes. West Coast markets led, accounting for over 30% of opening-weekend gross, with men representing 69% of the audience.
Spider-Man: Brand New Day Second Trailer Nears 600 Million Views
Spider-Man: Brand New Day’s second trailer has generated nearly 600 million views following its June 17 release, ranking as the No. 2 biggest trailer launch of all time behind the same film’s own first trailer. Released in March 2026, that first trailer drew a record 718.6 million views in 24 hours — becoming the first trailer in history to cross 1 billion views — while first-day advance ticket sales ranked as the biggest since Spider-Man: No Way Home in 2021. The Sony/Marvel Studios sequel starring Tom Holland and Zendaya opens July 31.
Box Office — Currently in Theatres
| # | Title | Release Date | Weekend | Cumulative |
|---|---|---|---|---|
| 1 | Toy Story 5 | Jun 19 | $72.0M | $300M+ |
| 2 | Supergirl | Jun 26 | $40.0M | $40.0M |
| 3 | Obsession | May 15 | $9.4M | $233.5M |
| 4 | Jackass: Best and Last | Jun 26 | $8.5M | $8.5M |
| 5 | Disclosure Day | Jun 12 | $7.8M | $94.0M |
| 6 | Backrooms | May 29 | $4.0M | $183.8M |
| 7 | Scary Movie | Jun 5 | $2.75M | $103.2M |
| 8 | Bleach: TYBW — The Calamity | Jun 26 | $2.2M | $2.2M |
| 9 | Masters of the Universe | Jun 5 | $2.1M | $61.8M |
| 10 | Mandalorian and Grogu | May 22 | $1.56M | $175.2M |
| 11 | Death of Robin Hood | Jun 19 | $2.9M | $2.9M |
| 12 | Leviticus | Jun 19 | $2.6M | $2.6M |
| 13 | Michael | Apr 24 | $2.2M | $367.9M |
| 14 | Girls Like Girls | Jun 19 | $1.5M | $1.5M |
| 15 | The Furious | Jun 12 | $1.1M | $5.3M |
| 16 | The Sheep Detectives | May 8 | $1.1M | $64.6M |
| 17 | The Breadwinner | Jun 5 | $0.9M | $19.3M |
| 18 | The Devil Wears Prada 2 | May 1 | $0.6M | $219.3M |
| 19 | Stop! That! Train! | Jun 12 | $0.5M | $3.4M |
| 20 | Gregg Allman: Music of My Soul | Jun 19 | $0.4M | $0.4M |
Source: Box Office Mojo & Deadline · Weekend estimates (1–10: Jun 26–28; *11–20: Jun 19–21 actuals)
Curated by JD · samwise.agency
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