Samwise Film & TV Marketing Newsletter
Saturday, June 6, 2026
Scary Movie Opens to $52.7M Franchise Record as Wayans Brothers Return
Scary Movie opened to an estimated $52.7 million this weekend, setting a franchise record for the spoof series and marking the Wayans Brothers’ first return to the IP they created since 2001’s Scary Movie 2. The opening surpasses the prior franchise best of $49.7 million earned by 2006’s Scary Movie 4. Social analytics firm RelishMix reported an online reach of 653 million across TikTok, YouTube, Instagram, Facebook and X — 2.7 times above horror franchise norms. Amazon MGM Studios’ Masters of the Universe landed at No. 2 with an estimated $31.1 million from 3,677 theaters, boosted by an 88% audience score on Rotten Tomatoes and strong family turnout on Saturday.
Sources: Deadline
Obsession Sets All-Time Horror Record With $24.8M Fourth-Weekend Hold
Focus Features’ Obsession earned an estimated $24.8 million in its fourth weekend — a -9% drop from the previous frame — setting a record as the best fourth-weekend hold for a horror film, ahead of The Blair Witch Project’s $24.3 million mark. The domestic cumulative has reached $151.3 million, the studio’s highest-ever domestic total, while global has climbed above $196 million, surpassing 2019’s Downton Abbey as Focus Features’ best worldwide theatrical release. Director Curry Barker’s original romantic horror film continues to defy expectations in a weekend otherwise dominated by big studio franchise tentpoles.
Sources: Deadline
Love Island USA Season 8 Shatters Peacock Streaming Record With 824M Minutes in 3 Days
Love Island USA Season 8 has broken Peacock’s streaming record with 824 million minutes viewed in its first three days since the June 2 premiere — up 74% from Season 7 and the highest-ever launch for a Peacock original, per NBCUniversal internal data. Phone and tablet usage accounted for 23% of viewership, the highest mobile share at launch for any Peacock original series. The series’ debut generated over 43 million video views across social platforms. Hosted by Ariana Madix and narrated by Iain Stirling, the reality competition streams exclusively on Peacock. Season 7 had put Peacock atop Nielsen’s streaming rankings for the first time.
Sources: Deadline
Supergirl Enters Tracking With $55M-Plus Opening Projection for June 26
Supergirl, the DC Studios and Warner Bros. film starring Milly Alcock as Kara Zor-El, has entered box office tracking with a $55 million-plus opening weekend projection for its June 26 release. Unaided awareness already exceeds several successful superhero tentpoles including Star Wars: The Mandalorian and Grogu ($81.6M domestic opening), Thunderbolts* ($74.3M) and Shazam! ($53.5M). Advance tickets went on sale this week after DC co-chief James Gunn announced the milestone on Instagram. The Craig Gillespie-directed film, based on Tom King and Bilquis Evely’s graphic novel Supergirl: Woman of Tomorrow, cost $175 million net before global P&A, with a breakeven threshold of approximately $315 million worldwide.
Sources: Deadline
Paramount+ Wins Cop Land Series From James Mangold in Competitive Situation
Paramount+ has won a four-way competitive bidding situation to develop a series adaptation of the 1997 crime drama Cop Land, with director James Mangold attached to co-write, direct and executive produce. Robert Levine, co-creator of FX’s The Old Man, will co-write and serve as showrunner on the Paramount Television Studios and Miramax Television project. The original film starred Sylvester Stallone, Harvey Keitel, Ray Liotta and Robert De Niro, grossing $63.7 million on a $15 million budget. The series was among Miramax CEO Jonathan Glickman’s first priorities upon joining the studio and marks Mangold’s return to TV after nearly a decade away.
Sources: Deadline
Power Ballad Goes Wide on 1,200 Screens as Lionsgate Bets on Counterprogramming
Power Ballad, the music comedy from director John Carney (Once, Sing Street), expands to 1,200 theaters today through Lionsgate as counterprogramming against summer’s tentpole competition. Starring Paul Rudd as a wedding singer and Nick Jonas as a washed-up boy-band star, the film won rapturous responses at SXSW and the Sands Film Festival. Lionsgate, which also released Michael — the Michael Jackson biopic on course for $1 billion in worldwide grosses — is betting on word-of-mouth and strong reviews to sustain a film without a YouTube phenom or pre-existing franchise at its center. An original song, “How to Write a Song Without You,” by composer Gary Clark, anchors the film.
Sources: Deadline
Box Office — Currently in Theatres
| # | Title | Release | Weekend | Cumulative |
|---|---|---|---|---|
| 1 | Scary Movie | Jun 6 | $52.7M | $52.7M |
| 2 | Masters of the Universe | Jun 6 | $31.1M | $31.1M |
| 3 | Backrooms | May 29 | $26.5M | $135.6M |
| 4 | Obsession | May 15 | $24.8M | $151.3M |
| 5 | The Amazing Digital Circus: The Last Act | Jun 4 | $13.0M | $20.8M |
| 6 | Star Wars: The Mandalorian and Grogu | May 22 | $24.5M | $136.8M |
| 7 | Michael | Apr 24 | $11.9M | $340.1M |
| 8 | The Breadwinner | May 29 | $7.4M | $7.4M |
| 9 | The Devil Wears Prada 2 | May 1 | $5.9M | $209.3M |
| 10 | Pressure | May 29 | $5.8M | $5.8M |
| 11 | The Sheep Detectives | May 8 | $4.7M | $54.6M |
| 12 | Passenger | May 22 | $2.7M | $15.4M |
| 13 | Mortal Kombat II | May 8 | $2.0M | $77.8M |
| 14 | Tuner | May 22 | $1.7M | $1.9M |
| 15 | The Super Mario Galaxy Movie | Apr 3 | $1.4M | $427.1M |
| 16 | I Love Boosters | May 22 | $1.4M | $7.3M |
| 17 | Project Hail Mary | Mar 20 | $1.0M | $342.3M |
| 18 | Power Ballad | May 29 | $0.2M | $0.2M |
| 19 | Hokum | May 1 | $0.1M | $16.8M |
| 20 | In the Grey | May 15 | $0.1M | $5.7M |
Source: Box Office Mojo · Weekend estimates
Curated by JD · samwise.agency
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