Film & TV Marketing
Saturday, June 13, 2026
Campaigns · Box Office · Streaming · Industry
Disclosure Day Opens to Estimated $43 Million, Best Original Spielberg Debut
Steven Spielberg’s alien thriller Disclosure Day opened to an estimated $42.5 million domestically over the June 13–15 weekend, the best opening weekend on record for an original Spielberg-directed film. The Universal and Amblin release, starring Josh O’Connor and Emily Blunt, debuted at 3,824 locations after earning $6.5 million in Thursday previews. The film arrives with a $115 million production budget and an additional $80 million in marketing. Critics have responded warmly, awarding the sci-fi thriller a 90% score on Rotten Tomatoes. Initial tracking had projected a $35 million debut, making the overperformance a significant win for the studio heading into a crowded summer.
Source: Deadline · Comments (0)
Spielberg’s Self-Narrated Trailer and Cryptic Billboards Powered Disclosure Day’s Backloaded Marketing Push
The marketing strategy behind Disclosure Day was deliberately backloaded to protect the film’s plot secrets, with Universal concentrating its push in the final week before release. The campaign launched with cryptic “All will be disclosed” billboards in New York and Los Angeles, leaning into real-world government UFO disclosure hearings as an organic hook. In an unusual move, director Steven Spielberg personally narrated the final trailer, invoking his own belief that we are not alone. The strategy—mystery-first marketing married to a genuine cultural moment—helped the film exceed its $35 million opening target and outpace early tracking.
Source: Variety · Comments (0)
Toy Story 5 First Reactions Are Ecstatic as Film Tracks Toward $150 Million Opening
Toy Story 5, the Disney/Pixar sequel opening June 19, is tracking toward a $150 million domestic debut that would set a franchise record, surpassing Toy Story 4’s $120.9 million opening from 2019. The tracking figure would also top The Super Mario Galaxy Movie’s $131.7 million to become the highest domestic opening of 2026. First reactions from advance screenings have been enthusiastic, with critics calling the film “generation-defining.” The film follows Bonnie’s toys confronting her new tablet device, voiced by Greta Lee. The strong early numbers reflect an aggressive Disney marketing campaign that began rolling out over the past several weeks.
Source: Deadline · Comments (0)
Emmy Nomination Ballots Open as FYC Campaigns Hit Maximum Intensity
Emmy nomination-round voting opened June 11 with ballots due June 22, triggering an intense final-push phase for FYC campaigns across every major streamer and network. The Television Academy’s 20,000-plus members are fielding a surge of events, emails, and screening invitations as shows make their last push before nominees are announced July 8. Campaigns range from traditional billboard buys on Sunset Boulevard to experiential events and direct-mail screener packages. Contenders heavily in play include Netflix’s The Diplomat and Stranger Things, HBO’s The Pitt, and Hulu’s Paradise. Industry observers note that FYC spending in 2026 is approaching—and by some estimates exceeding—Oscar campaign expenditure.
Source: Variety · Comments (0)
June 2026 Box Office
June domestic gross to date · Source: Box Office Mojo · ★ Opening weekend estimate
| # | Film | June Gross | Total Gross | Opens | Studio |
|---|---|---|---|---|---|
| 1 | Scary Movie | $55.0M | $55.0M | Jun 5 | Paramount |
| 2 | Backrooms | $53.7M | $109.1M | May 29 | A24 |
| 3 | Obsession | $46.4M | $152.1M | May 15 | Focus Features |
| 4 | Disclosure Day ★ | $43.0M* | Opening | Jun 13 | Universal |
| 5 | Masters of the Universe | $29.3M | $29.3M | Jun 5 | Amazon MGM |
| 6 | The Amazing Digital Circus: The Last Act | $19.5M | $7.9M | Jun 4 | — |
| 7 | Star Wars: The Mandalorian & Grogu | $19.0M | $145.8M | May 22 | Disney |
| 8 | Michael | $14.2M | $354.3M | Apr 24 | Lionsgate |
| 9 | The Breadwinner | $6.5M | $13.8M | May 29 | Sony |
| 10 | The Devil Wears Prada 2 | $5.6M | $212.2M | May 1 | Disney |
| 11 | Pressure | $5.3M | $11.2M | May 29 | Focus Features |
| 12 | The Sheep Detectives | $4.8M | $57.2M | May 8 | Amazon MGM |
| 13 | Passenger | $2.0M | $17.4M | May 22 | Paramount |
| 14 | The Super Mario Galaxy Movie | $1.4M | $428.5M | Apr 1 | Universal |
| 15 | Power Ballad | $1.4M | $1.5M | May 29 | Lionsgate |
| 16 | I Love Boosters | $1.3M | $8.2M | May 22 | Neon |
| 17 | Mortal Kombat II | $1.3M | $78.6M | May 8 | Warner Bros. |
| 18 | Tuner | $588K | $2.5M | May 22 | Black Bear |
| 19 | Project Hail Mary | $575K | $342.9M | Mar 20 | Amazon MGM |
| 20 | Revolutionary America | $206K | $644K | May 31 | — |
* Disclosure Day estimate per Deadline; not yet in BOM chart. The Amazing Digital Circus total gross reflects prior-month carryover per BOM methodology.
What's Trending in Film & TV
Summer 2026 Domestic Box Office Pacing Ahead of Last Year — Total domestic ticket sales for summer 2026 are tracking above 2025 levels, with horror and franchise titles driving attendance gains heading into July.
Streamers Experimenting With Longer Theatrical Windows for Prestige Films — Netflix and Apple TV+ are each extending theatrical runs on select titles, citing data showing that longer theatrical exposures correlate with stronger first-week streaming numbers.
TikTok Remains the Dominant Discovery Channel for Under-25 Moviegoers — A new industry survey finds that 61% of 18–24 year-olds first encountered their most recent theatrical choice through TikTok, outpacing trailers, TV spots, and outdoor advertising combined.
Samwise Film & TV Marketing
Published every weekday · Latest issue · Archive
© 2026 Samwise.agency · All rights reserved
Leave a Reply
You must be logged in to post a comment.