FILM & TV MARKETING
Coyote vs. Acme’s $10M campaign • Spider-Man passes Avatar 2 globally • Dog Stars flops • Streaming price moderation • Emmy FYC final push • Box office $7B milestone • Paramount-WBD merger job impact
FILM & TV MARKETING
Spider-Man 4th weekend · Emmy campaign push · GTA 6/Netflix deal · Box office $7B milestone · Paramount-WB merger
Monday, August 10, 2026
BOX OFFICE
CAMPAIGN
ANALYSIS
BOX OFFICE
CAMPAIGN
ANALYSIS
Spider-Man Scores Third-Best Second Weekend, The Odyssey Crosses $1B, Netflix Stunt Drives Awareness
Spider-Man: Brand New Day earns $145M second frame (3rd best ever), The Odyssey hits $1.1B globally, Netflix lives inside a Sunset Blvd billboard for The Last House, Rockstar partners Netflix for GTA 6 preview, and 2026 box office tracks toward $10B.
Tuesday, September 1, 20267 stories
Spider-Man: Brand New Day Closing In on $900M Domestic in Fifth-Weekend Hold
- Coyote vs. Acme's Viral Campaign Delivers $15.9M Opening at No. 2
- Dog Stars Bombs With $8M Opening; Minimal Marketing Blamed
- Summer 2026 Box Office Closes Near-Record $4.6B; Second-Best Season Ever
- Anonymous Emmy Ballots: The Pitt Poised for Drama Win
- Colbert Endorses Kimmel for Emmy in Viral Video
- Universal First Studio to Hit $3B International in 2026
Sunday, August 30, 20265 stories
Weekend Box Office Top 20 — August 28–30, 2026
- Coyote vs. Acme Opens to Record $14M-Plus Indie Debut
- Coyote vs. Acme Director Celebrates: ‘We Won’
- The Dog Stars Opens to Disappointing $8.3M, Far Short of $22M Tracking
- Spider-Man: Brand New Day Leads Fifth Consecutive Weekend at No. 1
Friday, August 28, 20265 stories
Coyote vs. Acme Finally Opens After Three-Year Studio Limbo
- Netflix's The Whisper Man Premieres Today With De Niro and Adam Scott
- Netflix Drops Unabomber Trailer Starring Jacob Tremblay and Russell Crowe
- Danny Ramirez Joins Miami Vice '85 Alongside Michael B. Jordan and Austin Butler
- The Dog Stars Opens Wide to Soft Tracking Despite $110M Budget and A-List Cast
Thursday, August 27, 20264 stories
Spider-Man: Brand New Day Surpasses Avengers: Endgame as Second-Highest Domestic Grosser of All Time
- Rockstar Gives Netflix Six-Hour Exclusive on GTA 6 Extended Look Before YouTube Release
- Chris Hansen Refuses A24 NDA, Leaves Without Seeing Robert Pattinson Biopic Primetime
- Prime Video Drops Official Trailer for The Love Hypothesis, Sets September 23 Premiere
Wednesday, August 26, 20264 stories
Spider-Man Leads Fourth Weekend; Insidious Opens $25M as The Odyssey Sets R-Rated Record
- Amazon MGM Drops Ali G: Who Iz I? Trailer for October 23 Theatrical Release
- Dolly Parton Dies at 80; CBS and CMT Rush Tribute Specials to Air
- Former NBCUniversal Marketer Kevin Harrington Launches Entertainment Agency Patrick Patrick
Monday, August 24, 20265 stories
Spider-Man: Brand New Day Claims Fourth No. 1 as Insidious: Out of the Further Opens to $25 Million
- The Odyssey Surpasses Deadpool & Wolverine as Highest-Grossing R-Rated Film in History
- Emmy Nominees Stage Final Campaign Stops as Voting Enters Its Last Stretch
- HBO’s The Pitt Dominates Astra TV Awards With Seven Trophies; Netflix’s Beef Claims Five
- U.S. Domestic Box Office Crosses $7 Billion Milestone for 2026, Up 20 Percent Year-Over-Year
Sunday, August 23, 20265 stories
Spider-Man: Brand New Day Claims No. 3 Domestic All-Time Title in Record Fourth Weekend
- Insidious: Out of the Further Bows Below Franchise Opening Record With $25.3M Debut
- A24’s Anthony Bourdain Film Tony Expands to 1,600 Theaters in Third Weekend
- Universal Marks 25 Years of Fast & Furious With Nostalgia Re-Release, Opens at No. 8
- 2026 Summer Box Office Surpasses $4.4 Billion, Chasing 2013’s All-Time Record
Saturday, August 22, 20264 stories
Spider-Man: Brand New Day Earns $35M in Fourth Weekend, Approaches Endgame’s All-Time Domestic Record
- Christopher Nolan’s The Odyssey Becomes Highest-Grossing R-Rated Movie Ever
- Taylor Swift Attends Emmy Voter Event for ‘Eras Tour: The Final Show’
- A24’s ‘Tony’ Expands to 1,640 Theaters Nationwide; Specialty Box Office Surges
Friday, August 21, 20265 stories
Spider-Man: Brand New Day Heads Into Fourth Weekend; Insidious: Out of the Further Opens
- Spider-Man: Brand New Day Crosses $2 Billion Worldwide, Second-Fastest Film in History
- The Odyssey Sets All-Time R-Rated Box Office Record, Surpassing Deadpool & Wolverine
- Ridley Scott’s The Dog Stars Holds World Premiere in London Ahead of August 28 Release
- Netflix’s Outer Banks Launches Final Season; Prequel Series ‘Kildare’ in Development
Saturday, August 15, 20265 stories
Disney Stages Major Campaign Reveal at D23, Confirming X-Men Cast and Dropping Second Avengers: Doomsday Trailer
- D23 Streaming Blitz: Disney+ Greenlights Kingdom Hearts Series, Drops Ahsoka Season 2 and Star Wars: Starfighter Trailers
- Emmy Nominees Sprint to Final FYC Events as Monday Voting Opens
- Spider-Man Three-Peats at No. 1 With $65M; Paw Patrol and The End of Oak Street Each Open to $20M
- Marvel Drops VisionQuest Trailer at D23, Sets WandaVision Spinoff for October 14 Disney+ Premiere
Friday, August 14, 20265 stories
Spider-Man: Brand New Day Crosses $700M Domestic Fastest Ever
- The End of Oak Street Opens with $2M Thursday Previews; WB Eyes $18-23M Domestic Debut
- Ted Lasso Season 4 Sets Apple TV+ Viewership Record with 296.6M Minutes
- Hollywood Unions Fracture Over Paramount-WBD Merger as $7M-Per-Day Clock Nears
- TV Academy Inducts Jean Smart and Ted Sarandos, Opening Televerse 26 as Emmy Voting Nears
Thursday, August 13, 20264 stories
Summer Domestic Box Office Reaches $4 Billion for First Time Since Barbenheimer
- Netflix Runs Free Wellness Activations Across LA in Emmy Push for Beef
- Jean Smart and Hannah Einbinder Perform as Hacks Characters in Sold-Out FYC Stage Show
- Apple TV’s Widow’s Bay Becomes First Streamer Series With AMC Theatre Fan Screenings
Tuesday, August 11, 20266 stories
Spider-Man: Brand New Day Claims Third-Biggest Second Weekend With $144M
- Summer 2026 Domestic Box Office Crosses $4 Billion
- Netflix Stages Free LA Wellness Events as Emmy Campaign for Beef
- Grand Theft Auto VI Extended Look to Premiere Exclusively on Netflix
- Netflix Closes 2026 Upfront with Ad Commitments Nearly Doubled
- Warner Bros. AI Dog Podcast for The End of Oak Street Draws Backlash
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